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Title
Text copied to clipboard!Director of Product Marketing
Description
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We are looking for a Director of Product Marketing to lead the development and execution of marketing strategies for our key products. This role requires strategic thinking, deep market understanding, and the ability to collaborate effectively with cross-functional teams including product development, sales, and brand marketing. The ideal candidate has experience managing the product lifecycle, launching new solutions to market, and analyzing competitive landscapes.
The primary responsibility will be to shape product positioning, define target audiences, develop and execute marketing campaigns, and drive brand awareness and market share growth. You will work closely with the sales team to create effective materials and strategies that support the sales funnel.
Another key aspect of the role is analyzing the effectiveness of marketing initiatives, using data to optimize strategies, and reporting results to leadership. We are looking for a leader who can inspire a team, drive innovation, and deliver strong results in a fast-paced market environment.
If you are passionate about products, think strategically, and want to make a business impact, we would love to have you on our team.
Responsibilities
Text copied to clipboard!- Develop and execute product marketing strategy
- Define product positioning and target audience
- Plan and launch marketing campaigns
- Analyze market and competitive landscape
- Create sales enablement materials
- Evaluate marketing initiative effectiveness
- Collaborate with sales and product teams
- Manage product marketing budget
- Develop and implement new promotion channels
- Support new product launches
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, or related field
- 5+ years of experience in a similar role
- Strong understanding of product marketing
- Experience launching products to market
- Strategic planning skills
- Excellent communication and leadership skills
- Data-driven decision making
- Experience working with cross-functional teams
- Knowledge of modern marketing tools
- Upper-Intermediate or higher English proficiency
Potential interview questions
Text copied to clipboard!- Tell us about your experience launching a new product.
- How do you define a product’s target audience?
- What metrics do you use to evaluate marketing effectiveness?
- How do you collaborate with the sales team?
- Describe a successful marketing campaign you led.
- How do you approach competitor analysis?
- What tools do you use for project management?
- How do you motivate your team?
- How do you adapt strategy in a changing market?
- What promotion channels do you find most effective?
